Software engineering · Hanoi
We build software. We answer for it.
HotaLab designs, ships and operates its own software products — and we keep making new ones. We bring the same engineering to a small number of businesses each year: systems that run reliably for years, not projects that end at handover.
See what we've built → Work with us
HotaLab is a software engineering company in Hanoi. We build and operate our own software products, and engineer systems for a small number of businesses each year.
We build software we operate ourselves, we keep making new products, and we engineer systems for a small number of businesses. Independent, self-directed, and built for a long horizon.
HotaLab is a software engineering company based in Hanoi. We started by building our own products because we wanted to answer for them — the maintenance, the failures, the decisions that only surface years later. We are still building new ones, and that is deliberate: a company that ships new products has current engineering, not remembered engineering. It is what we bring to the businesses we work with. We take on few engagements, we keep them for a long time, and we hold client systems to the standard we hold our own.
About the founder
Products
- Agent Office — Developer Tools · macOS. Your AI agents, at work — a living isometric office where every Claude agent is a character you can watch.
- Tempo — Time Marketplace · iOS. Buy time. Sell time. Hire a local hand by the hour — or sell your own spare time.
- Daily AI News — News · AI-generated. Short Vietnamese news written by AI and clearly labelled — your topics, read aloud or offline.
- BestShot — Photo & Video. Stop scrolling through near-duplicates. BestShot finds the one photo worth keeping.
- Ghép Chuyến — Travel & Mobility. Going the same way? Match trips, split the road, and travel together.
The same discipline, applied to how your company runs.
Most operational problems are not software problems yet. We start by understanding the work — then engineer the smallest system that removes the friction permanently.
What we do
- Operations Engineering — We map how work actually moves through your company — including the spreadsheets and messages that hold it together — and rebuild the parts that cost the most time.
- Systems Integration — ERP, CRM, accounting, warehouse and payment systems connected into one flow, so a number entered once is correct everywhere.
- Custom Platforms — Internal software built for how your business works, not how a template assumes it should. Engineered to still be maintainable in five years.
- Applied AI — AI used where it measurably reduces manual work — document handling, classification, support triage. We say no when a simpler system wins.
- New Product Development — Some problems need a product that does not exist yet. We take an idea from first version to something people use daily — the same way we build our own.
- Long-term Partnership — We stay after launch: monitoring, improvement and a roadmap owned with you. We are built for multi-year relationships, not one-off projects.
How we engage
Three ways to work with us. Whichever one fits, HotaLab stays accountable for the scope we agreed to deliver.
- Products & SaaS — Software we design, ship and run — as a product of your own or as a SaaS you operate. The same engineering that runs the products above, pointed at your market instead of ours.
- Senior Engineers — One senior specialist, or a small group, matched to the problem. We select them, we coordinate them, and we answer for both.
- Consult, Build & Operate — We diagnose before we build, engineer the smallest system that removes the friction, then keep operating it. It ends with a running system, not a handover meeting.